TRADEMARK
DON’T WAIT, UNTIL IT IS TOO LATE
A registered trademark is crucial in safeguarding your brand
A trademark protects the specific, unique name, logo, and symbols pertaining to your products or business brand. Trademark protection may apply to business names, symbols, logos, sounds, and even colors that are emblematic of one specific brand.
The registered trademark allows an owner to take legal action against someone who used or attempted to use his brand without permission. It also allows the owner to sell or license his brand to third parties if necessary.
Many business owners do not see the value of trademarks when their business is still growing and no one shows interest to their brands. Yet, as their products or services become successful, the trademark itself starts to develop an intrinsic value. Interested business investors tend to assess whether the brand is secured by the appropriate legal trademark protection before investing a big sum of money into the business.
3 Important Reasons for Trademark Registration
1. Avoiding Unnecessary Rebranding
Unnecessary rebranding is a difficult and costly task. Having successfully created a good reputation for your brand, significant marketing pounds are required to rebuild a brand new brand. When a logo, symbol or brand name is not being trademarked properly, there is always a risk that another business trademarks it. This would cause the owner to lose his right against the brand identity and prevent him from operating or expanding under its current identity.
2. Building value
Due to the risk of being brand-sabotaged, potential investors will always be interested in whether a business has trademarked its name, key products or services. Trademark registration not only increases security but also aids clarity in any merger or franchising of the business, positively impacting its perceived value.
3. Protection against competition
It is important to ensure that your business is appropriately protected against competition. Unauthorised parties who use your trademark without authorization can damage your brand, reputation, and business. By registering your trademark you are effectively building a barrier for your competitors to use your brand and making it harder for other businesses to imitate you.
The trademark of your intangible assets is extremely important to safeguard your business. First, your business is appropriately protected in the countries it operates or intends to operate in, and second, your business is protected in all of the classes of service or products it provides or registers with.
Act before it is too late!
What does a trademark protect?
What is a trademark search?
When can I use the symbol TM and ® ?
Why us?
– No hidden cost fee – Affordable
– We have 20 years experience in Trademark Application